Improving Live Video Streaming – A Look at the Possibilities

With the current scheme of things, live video streaming is definitely going places, literally and figuratively. A recent industry study has shown that about 70 percent of broadband users in the US access premium videos and movies online every week. Additionally, the average viewing time of US consumers is 1 hour and 40 minutes per week. A related study has also shown that there was a hefty 94 percent uptick in viewership of consumers that belong to the 18 – 24 years old age bracket.

improving live Vvideo streaming - a look at the possibilitiesToday, live video streaming is leading downloads and is just about on equal footing with Blu-Ray and DVD discs. There is now a bevy of choices, which include DVDs and premium cable as well as online options like Hulu, Netflix and Apple. When it comes to hardware, our range of options goes beyond the ubiquitous TV and includes tablets, smartphones and PCs. As mobile gadgets enter ‘cloud’ territory, consumers will benefit from an even broader range of choices. They access their favorite video content anytime and anywhere.

The video industry has evolved over the years and it is no longer just the go-to option for entertainment but also for video content delivery for training guides, marketing campaigns, meetings, etc. of various businesses. Today, more and more companies are relying on live video streaming to maintain a strong connection with employees, business associates and clients.

Short Term Prospects of Live Video Streaming

Broadcast TV still leads video downloading and live video streaming. However, nearly 50 percent of viewers have upped their access of online video content during the last couple of years. Currently, it is the fastest growing segment of video use. Industry analysts agree that the growth of video and movie streaming business will be sustained as an increasing number of consumers spend more time accessing video content and movies online. At the moment, video downloading and streaming account for 13.8 percent of the aggregate viewing time of consumers. This is expected to surpass the aggregate viewing time through video recorders which is now pegged at 14.53 percent.

improving live video streaming - a look at the possibilitiesIt should be noted that the primary choice of consumers are sites that offer free movie and live video streaming as well as video content that are supported by adverts. For instance, more than 40 percent of viewers of Hulu and sites of major TV networks seek them out for their free movie and video content. On the other hand, Hulu Plus, which is a paid site, account for a measly 9 percent of the aggregate viewing time. Clearly, there is a need to understand the preferences of viewers as well as the nuances and dynamics of the business in order to harness the full potential of live video streaming.

 

Critical Areas of Live Video Streaming that Need to be Addressed

There is a clear indication that a significant number of consumers are seeking out online movies and video content that are of higher quality. This is obviously the future of video streaming business. Providing the kind of viewing experience that consumers prefer hinges on several critical factors and these should be properly addressed if stakeholders want to sustain the push for their video content into the mainstream.

Quality and Convenience of Video Content – There is a need to correct the longstanding perception that online streaming video is of low quality compared to the other video delivery methods. Slow starts and recurrent freezes of video content must be properly addressed. Of course, the main strength of this option is the convenience that it offers to viewers.

Device-Based or Integrated Viewing Experience – With the shift of consumer preference to mobile gadgets – smartphones and tablets– we are now witnessing a sharp uptick in the demand for online video content through these mobile devices over the last couple of years compared to the other video viewing devices. Still, majority of consumers access online movie and live video streaming at home. Additionally, consumers who are looking for an integrated viewing experience – which is basically defined by the merging of the Internet and TV – spend most of their time watching online movies and video streams.

Notwithstanding their current preferences, consumers are looking for topnotch multi-screen viewing experience while putting more emphasis on mobility offered by the device. A significant number of viewers expect their viewing time to increase as they watch more video content and movies on their smartphones, tablets and laptops.

improving live video streaming - a look at the possibilitiesVideo Content – What do consumers prefer when it comes to online video content? When it comes to Internet video, TV shows are the top favorites. 74 percent of viewers are accessing and  watching TV at least on a weekly basis. On the other hand, about 42 percent of viewers are accessing and watching TV shows online on a daily basis. The figures for live video streaming are far higher than that of movie streaming which is 53 percent for those who are accessing movies online on a weekly basis and 12 percent on a daily basis.





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