Video Streaming Issues – How to Overcome Them and Meet End-User Expectations

In addressing various video streaming issues, we have to be fully aware of what our target audience is looking for in video content online. Off the cuff, some people would conclude that most viewers are interested in things related to the Kardashians. Of course, there is a clear indication that consumers are continually in search of the latest updates about the Kardashian sisters.

In fact, we have seen a good number of sites that carry short snippets and updates about them. These sites are doing pretty well and are attracting a decent number of viewers on a more consistent basis.

Perfect Formula for Online Video Streaming Projects

For websites that have video streaming, there is a need to find the perfect balance between the need to maintain the site’s viability and that of the needs of its target audience. In most instances, it is best that adverts are served after a series of premium video materials and it is also important that we concentrate on shorter adverts, preferably the 15-second video clips.

Video Streaming Issues - How to Overcome Them and Meet End-User ExpectationsVarious studies have shown that consumers prefer online video content with shorter and fewer adverts. The number of views tends to taper off as the number of ads is increased, and thus, one must make sure that the target audience is not driven away by an overload of adverts. Beyond the ad load, it is also essential that other video streaming issues are properly addressed.

For instance, you may have to temper the display of adverts when mobile connection is slow. Of course, things will be a lot better as the coverage of 4G/LTE smartphones becomes more extensive as this can slowly close the gap between the performance of mobile connections and desktop PCs.

The main objective of premium movie streaming and online video content is to get their target audience to watch the entire program. You can achieve this main objective if you can provide a great viewing experience and deliver the needs of your audience. It is important that you determine whether your viewers prefer mobile video apps or web pages in the delivery of video clips.

Addressing Common Video Streaming Issues

There are 2 critical video streaming issues that providers of premium video content online must take into consideration, and these are slow starts and recurrent freezes of the video streaming material. While addressing these critical issues affecting video and movie streaming, it is essential that we also take into account the impact of such issues on the behavior and choices of consumers.

Results of a recent study have shown that viewers tend to stop viewing and abandon the movie or video clip that they are watching when it does not begin playing in a couple of seconds. Specifically, the study has shown that there is an increment increase of 5.8 percent in the rate of abandonment for every second of delay.

video streaming issues - how to overcome them and meet end-user expectationsResults have also indicated that viewers are usually more tolerant to slow starts when it involves longer video content. The video streaming platform is also a critical element of viewer tolerance. Expectedly, viewers who have access to faster Internet connectivity tend to become less tolerant to slow starts.

In the same study, results have also revealed that every time the video streaming freezes or buffers by 1 percent of the total length of the video clip, such video streaming is watched by 5 percent less minutes compared to video clips that are played without experiences these video streaming issues.

These findings provide a clear picture of the nuances relating to the behavior of viewers. With the increase in Internet speed, viewers have the tendency to become less tolerant to slow starts, recurrent video freezes and similar video streaming issues.





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